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Collection

COLLECTION

F/W 2014

Woman Collection
Man Collection

S/S 2014

Woman
Man

F/W 2013/2014

Woman
Man

 

azienda
Company

Company

Tradition and avant-garde, as a sign of elegance

30 years looking towards the future, a generation shift going on to preserve the culture of style and elegance.

State-of-the-art knitting: technology, history and refinement, balanced between tradition and innovation.

A craftmade reality hiding its continuum of time in the creation of loop-stitch and revealing its strong tradition; a tradition looking for an essential design and for the creation of a long-lasting sophisticated image embedding classicism and uniqueness.

Research

Ideas inspired by the world, conceived for the client.

At any latitudes exist inspirations to be catched; visions, materials and colours to be discovered. Suggestions and ideas turn into desires. What fasci- nates the most is selecting the most prestigious yarns and the best loop- stitches, combining them with
the most seductive colours, sensing the new trends to create an elegant and comfortable dress. This is the privilege to create products that are always in line with the ambitions of the most demanding clients.

Essentiality, style and innovation.
The classic and basic lines meet the new trends that charm the markets. Alpacas, cashmere and jersey, wool and cotton melt together creating new volumes. The search for uniqueness leads every collection to the truest essence of elegance. The study of
the development of new shapes, techniques and colours as well as the attention to detail is the key of the ALPHA style and the secret of every production.

 ricerca
Mission

MISSION

Identity, handcraft, uniqueness

From research to production, and in all its following phases, this identity cannot renounce to its classical roots by pursuing a timeless elegance.

ALPHA means perfect style, an emotional story melting avant-garde and tradition through the production of a technologically advanced product as a symbol of an italian craftmade culture and creativity.

mission
Products

Products

The idea takes shape

This is the place where the lines of Italian design and taste meet the colours and materials and give life to shapes. Suggestions turn into details and, whilst ideas become design, the brand identity finds its most refined expression in the accurate attention to details.

The constant advancement of the production sites and the continuous search for partners represent a point of strength for the company.
The high production standard is guaranteed by the dedicated use of advanced techniques and avant-garde machinery making loop-stitches and jacquard textiles for a sophisticated and researched product.

produzione
Service

Service

2.0 Customer Care

The new customer care frontier is the customer dedicated technology with advanced solutions that are simple, quick and accessible anywhere.

«Just in time» stock service, materials and information easy to find thanks to the Rfid label system , an «online» B2B stock service to check the availability of clothing in addition to a team of selected professionals available any time.
This combination is the point of strength of the company that has always pointed its attention to the customer needs.

servizi
Head Office

Head Office

HEAD OFFICE

Franco Rossi SRL, Via Montefortini 50/54, Comeana (Prato)
Tel. +39 055 87441, Fax. +39 055 8744343, info@francorossi.it
PEC francorossi@pec.uipservizi.it

LEGAL HEAD OFFICE

Via Mura Castellane n. 3/4, 50058 – Signa – Firenze
p.iva e c.f. 03054940485, tribunale M.FI. n. 31129, CCIAA n. 300355
capitale sociale I.V. 1.300.000,00

Sede
Showroom

Showroom

Showroom Franco Rossi

Via Montefortini 50
59015 Comeana (PO)
Tel. +39 055 8744340
E-mail: info@francorossi.it

Showroom Tomio

Via Morosini 32
20135 Milano
Tel. +39 02 54120775
Fax. +39 02 54103284
E-mail: stomio@francorossi.it

showroom

BOUTIQUES

ALPHA STUDIO

Via Porta Rossa 39/R
50123 Firenze
Tel. 055 285715
E-mail: alphastorefirenze@gmail.com
Opening hours:
Tue – Sun –  10 / 19.30
Monday – 15 / 19.30

B-TWEEN

Borgo San Jacopo 10/R
50125 Firenze
Tel. 055 211562
E-mail: btweenstore@gmail.com
Opening hours:
Tue/Sun –  10 / 19.30
Monday – 15 / 19.30

marchi