A STEP IN PARIS

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First time in Paris for Alpha Studio, the florentine knitwear brand for women and men, first time in the city for the new Fall/Winter 2016 Collections.

Alpha Studio will take part to “Tranoi” from 23rd to 25th February, the international trade fair, and will show the new F/W 2016 Collections at “Cité de la Mode e du Design”.

Many visitors from all over the world will attend the tradefair, journalist and fashion blogger searching for the new trends of the season.

The collection draws out from the concept of “minimal” and, with a steady gaze toward the future, it firmly maintains its own identity without falling into the traps of futurism or in that of an excessive masculinization. It does not need to remain anchored to a strong past, it simply becomes key player with a new precision and a snappy classicism fashion style.

The philosophy of the Alpha Studio Men’s Collection offer is deeply based in the tradition and, through a sober, clean and minimal image draws among the strong and pressing marketing trends in order to create and develop a restyled product, rich of a new and up-dated content full of details. Finishing and trimmings coming from the “present” situation satisfy the desire of emerging.

Various patterns merge with garments in a perfect matching between shaped design and cashmere blend, mohair, and items made of merinos and crepe; unexpected floral patterns, color block and geometric jacquard complete the pattern assortment.

A part of the Men’s Collection is inspired to the “retrò” appeal of the ’70s where the fancy patterns show their strong image on aged garments, completely renewed by essential additional trimmings. The result is the creation of a fresh and up-dated garment.

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