After the Berlin kermesse, Alpha Studio Spring Summer 2017 Collections move to Dusseldorf where a modern location welcomes them during “The Gallery” fashion fair from 22nd to 25th July.

The place-to-be for premium brands and high-quality, design-oriented labels, designers, contemporary fashion as well as evening wear. A 100 year old site where steel was produced and finished between 1915 and 1993 today captivates visitors with its extraordinary and individual atmosphere.

Both the Collections are the expression of a deep renewal that aims to highlight the brand’s capability of bringing, season after season, the concept of innovation inside its own garments by revisiting of solid concepts in order to create, each time something unique and unrepeatable.

The linear and clean taste of the collection is expressed in the concept of a simple timeless elegance. From time to time the garments are interpreted and enriched with new details that have the peculiarity of giving them an added value by raising their preciousness.

In the knitting collection range as well as in the jersey there are many novelties: the presence of the micro jacquard patterns reminiscent of a “retro” style of past years, the woman’s femininity is enhanced by new “broderie anglaise” with embroidering are completely redesigned in the form and by lurex micro particles imprinted as light spots on small garments such as short cardigans.

Fine silks and comfortable cashmere meet together and give birth to new models with contrast details, which are included in the “Luxury Pack”, the real top level of the Collection.

See you in Dusseldorf!

Alpha Studio @ The Gallery
Area Boehler

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