MENSWEAR KNITWEAR @ PITTI 89

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Alpha Studio, the florentine knitwear brand, will be one of the protagonist of Pitti Uomo 89th edition from 12nd to 15th January in Florence.

The tuscany brand will present the new Fall/Winter 2016 Menswear Collection to international visitors from all over the world, to the journalists and “fashion addicted”.

The 89th edition of the fashion trade fair is dedicated to the Generation(s), just to underline how all the ages can work together in harmony; the age’s difference is not a gap but it’s now a surplus value.

The Fall Winter Collection 2016 contains a strong renewal exigency: the need of having new garments in the wardrobe, which are new in shape, fitting and above all new in the details. The details are the key element, which transform again an apparently simply garment into a precious and high level item.

The philosophy of the Alpha Studio offer is deeply based in the tradition and, through a sober, clean and minimal image draws among the strong and pressing marketing trends in order to create and develop a restyled product, rich of a new and up-dated content full of details. Finishing and trimmings coming from the “present” situation satisfy the desire of emerging.

The Collection adds novelties to its large selection of merinos garments. Near the essential extrafine merinos pullovers renewed with trendy mouliné yarns which are always present in a man wardrobe, the new pullovers enriched with details, fancy patterns and knit stitches found their proper space in each man fashion assortment. Novelties and “ever green” essential cashmere and cashmere/silk pullovers live together in the man wardrobe and offer their proper comfort with any weather and temperature.

The new “mix and match” inserts made of knitted fabrics, the fully fashion knitting parts or even very important details like the matching with the suede and the renewed check patterns are the masterpieces of the collection and, often, are present together with the “boiled wool” as heritage material used by the brand which represents the “core” of the Alpha Studio production.

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